Hire A Technology Copywriter to Engage and Sell to Your Audience
A technology copywriter may just be the missing link to help you build your business.
You have a product or software that changes your industry. You built that product. You believe in that product. You want your customers to believe in it too.
Attracting an audience and building a business takes more than that, though. You have to be able to communicate your message to your audience in a way that resonates with them. You have to convince your audience that your product is the solution to the problem that led them to your website. You have to build trust.
A Technology Copywriter Can Help You
You probably have a lot of passion about what you do. At least I hope you do. That passion helps in so many ways. But the truth is, sometimes you need an outside set of eyes. Sometimes a fresh perspective is essential when it comes to communicating with your audience.
A technology copywriter can help you turn a list of product specs and features into benefits. It’s only natural for a company to want to list off a bunch of product specs, and wonder why the customers aren’t coming running.
Avoid the Geek Speak
It’s not the amount of RAM that will excite the majority of computer users. It’s how the computer accommodates their habits, and their life. Just like it’s not a V8 engine that excites convertible owners, it’s the way their hair feels on a sunny day while the top is down.
Whatever your product is, a technology copywriter will help you underscore those benefits. They will help you translate from technology/engineering talk into the language your consumers speak. If your product and the message don’t resonate with your customers, it’s a tough sell.
Geek speak is for a core handful of evangelists, but it won’t help you sell more. A colleague of mine recently called this sort of language techno puke. Whatever you call it, it’s the sort of thing that makes people want to close the browser window and take a long nap – not the desired impact.
An Experienced Technology Copywriter
Organizations hire me to level with their customer base. Some of the technology industries I’ve written in include:
- Two way radio systems
If you don’t see your particular niche or industry listed, contact me anyway. As a former journalist, I have experience learning as much as possible about new topics and industries, before turning around and writing about it. Again, sometimes that fresh set of eyes helps.
Some of the types of copywriting I can do includes:
- Blog posts
- Website content
- Sales letters
- Press releases
- White papers
You need copy that speaks your customers’ language, not more industry jargon.
Now, you have a decision to make. You can keep hobbling along, listing your geek speak and techno puke, missing the mark with your core audience. Or you can contact a technology copywriter who can help you organize your marketing message in a way that resonates with your customers.
The choice is yours. If you’re looking to enhance your message and build your brand, contact me today. I can help you tell stories that sell!
“I hired Matthew to assist me with a large copywriting project. The subject matter was somewhat technical and the timeline was short. Matthew had no problem understanding the subject matter and provided the copy with a fast turnaround.
He did a super job, enabling me to meet my client’s deadline. I plan to use Matthew’s services again in the future and would be pleased to recommend him to others for any type of copywriting project.”
– Susan Greene
“Working with Matthew was a great experience. I was blown away by the text he wrote for me. If you are looking for a professional writer who understands what you need, I highly recommend Matthew.”
– Rene Dufour